State of Maryland Launches Public Outreach and Equity Campaign to Promote Vaccine Confidence

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The Southern Maryland Chronicle

The State of Maryland today launched its grassroots public outreach and equity campaign to promote vaccine confidence. GoVAX encourages all Marylanders to protect themselves, their families, and communities by getting vaccinated when they become eligible.

A cross-section of trusted leaders, including Governor Larry Hogan and Baltimore Mayor Brandon Scott, launched the campaign today during an event at Camden Yards.

The GoVAX campaign includes a mix of traditional and digital media—coupled with a robust grassroots outreach plan—to increase COVID-19 vaccine confidence, especially among Marylanders in historically underserved populations that have been disproportionately affected by the disease. During today’s event, Governor Hogan announced that Brigadier General Janeen Birckhead of the Maryland National Guard will head up the Maryland Vaccine Equity Task Force to ensure equitable distribution of COVID-19 vaccines.